If you’re still in the office to read this, we wish you a relaxing Memorial Day weekend. We’re kicking off this weekend with a BBQ at Trada. Keep an eye out as we’ll be posting the recipes to our Flickr account. If you’re looking for something to do this weekend, now would be a good time to enter our online marketing blog post competition.
If you didn’t see it, our CEO Niel Robertson (@nielr1) posted a guest post on the WordStream blog on Lifetime Value vs. CPA. The always incredible Andrea Meyer (@andreameyer), innovation expert extraordinaire, wrote about Trada in her post Crowdsourcing Moves Beyond Open Innovation.
Below are the rest of our picks for the week about small businesses, online marketing, entrepreneurship and paid search.
- Google Confirms “Mayday” Update Impacts Long Tail Traffic – Vanessa Fox confirms with Google that changes to its algorithm is affecting long tail search.
- TechStars kicks off The Founders, its summer long documentary, about participating in the TechStars program and what it’s like to be an entrepreneur in the early stages of its company. Be sure to catch the preview featuring one of our VC’s, Brad Feld.
- 13 Truths About Social Media Measurement - Amber Naslund (@ambercadabra) cuts through a lot of myths to get to the heart about measuring social media. “Gathering fans on Facebook is an activity. How those fans chose to respond to your offer, sign up for your newsletter, or buy your product (or not) is a result.” Bingo.
- 10 Summer PPC Tips from Industry Experts - Have you ever considered changing your paid search timing around the World Cup? These tips collected by Mel Carson (@melcarson) give interesting thoughts about how the summer affects paid search.
- Why BP Isn’t Fretting Over Its Twitter Impostor – The fake BP Cares Twitter account (@bpglobalpr) has picked up massive steam in a short amount of time. But BP recognizes, “People are frustrated at what’s happening, as are we, and that’s just their way of expressing it.”
- Strategic Link Building That Drives Huge Results – Greg Shuey (@shuey03) writes an excellent post about building a well balanced link portfolio and makes an important point – a competitor is one with a website that ranks.
- Social Media in Small Business is Anything But Small - Brian Solis (@briansolis) has a nice post in honor of Small Business Week on the importance of social media to small businesses.
